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New ambassador Lyrikal (centre) shares a photograph op with Campari Caribbean model representatives (from left) Kristoff Headly, model supervisor; Kevin Jemmott, commerce execution supervisor; Nichelle Gray-Smith, senior model supervisor; and Nathan Jack, junior model supervisor after his signing ceremony.
February 24, 2025
PORT OF SPAIN, Trinidad — Simply earlier than Carnival season 2025 soca heavyweight Devon “Lyrikal” Martin has inked a relationship with Campari Caribbean because the model’s latest ambassador.
Dubbed The King of Carnival, Campari’s partnership with Lyrikal stems from the artiste’s simple expertise that embodies the spirit of Campari Crimson Ardour.
His traditional expression of artistic ardour by a wealthy heritage, providing a timeless fashion, magnetic appeal, and an ever-evolving story that captivates and intrigues his viewers proved to be an ideal match for the model.
Stated Lyrikal: “Being the toast of Campari is a privilege and a ardour. I’ve lengthy loved Campari, and now I look ahead to contributing to and writing my chapter within the guide of Campari.”
The Campari workforce is equally enthusiastic about this partnership.
Theresa Higgins-Edwards, advertising and marketing manager- export, shared: “We’re completely excited to have Lyrikal as a part of the Campari household. He’s an extremely gifted artiste… This Carnival season will undoubtedly be an unforgettable one, so I encourage all masqueraders to hitch us in making memorable moments…”
Campari seems ahead to a protracted and fruitful partnership with Lyrikal and continues to proudly push the boundaries of creativity, encouraging individuals to be daring and daring, embrace their passions and ignite their senses throughout this Carnival season, shared the workforce.
Campari Caribbean’s latest ambassador Lyrikal.
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