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From Left: J Balvin, Beenie Man, Michaël Brun, Bounty Killer, and Tasan. All 5 artistes collaborated on the Landing single featured in NFL Wild Card Video games official promo.Contributed
GRAMMY-WINNING Haitian producer Michaël Brun teamed up with Columbian celebrity J Balvin to solicit the musical genius of internationally famend dancehall artistes Bounty Killer and Beenie Man for a collaboration which was featured on the official promotional itinerary for the NFL Wild Card Video games.
Landing, a single which was conceptualised in the course of the COVID-19 pandemic had its première on worldwide sports activities community ESPN forward of the just lately concluded NFL Video games.
The official music video has amassed near 100,000 views on YouTube in lower than every week.
Citing that he utterly forgot concerning the file, Bounty Killer mentioned he was overjoyed when he learnt the only would play an integral a part of the NFL promotions.
“I didn’t even keep in mind about this observe, as a result of we did it after the entire Verzuz Beenie Man and Bounty Killer conflict as a result of producers needed to capitalise on that. We did the observe and I by no means heard again something about it till just lately they mentioned they had been able to drop it,” he mentioned. Once I noticed the large promotional thought of the NFL and ESPN, it was very thrilling for me. It felt like one thing near the Tremendous Bowl and you understand that’s enormous.”
Bounty Killer admitted that when he was initially approached to be part of the collaboration he didn’t know a lot about J Balvin, however realised after doing a little analysis that the entertainer was an enormous deal internationally and believed the collaboration had the legs to go locations.
“I didn’t know a lot about J Balvin. I didn’t know his music, however once we did the music I seemed him up and realised he is a big Latino reggaeton artiste and you understand reggaeton has been linked to reggae and dancehall over time as relative music. And so, for a Bounty and Beenie and Balvin to be on the identical observe, we knew it will be one thing distinctive,” he shared, including that he’s trying ahead to seeing the music’s success.
Other than Bounty Killer and Beenie Man, Landing additionally had Jamaican influences from Grammy-winning producer Andron “IzyBeats” (Izy Are You Kidding Me), whose work embody Koffee’s mega-hit single Toast. Ron Telford of Inventive Titans served as govt producer, collabing with Julian Jones-Griffith of Popstyle Music.
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