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    Devin Di Dakta says Grammys are ‘all about marketing’ | News

    2GrantVNewsBy 2GrantVNewsFebruary 17, 2025No Comments3 Mins Read

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    Regardless of backlash, Devin Di Dakta has doubled down on his perception that the Recording Academy received it proper when Bob Marley: One Love – Music impressed by the movie (Deluxe) received Greatest Reggae Album on the latest Grammys.

    Following the announcement on the 67th Grammy Awards on February 2, Jamaicans, each native and overseas, aired their grouses on social media that different artistes might have been extra deserving. They talked about Vybz Kartel ( Get together With Me), who returned to the US after 20 years and was on the awards present, and Shenseea ( By no means Will get Late Right here), who has been making waves internationally.

    However Devin Di Dakta, who was nominated for the Reggae Grammy in 2016 for his contribution to Sly & Robbie Presents… Reggae for Her, confused that the “high quality of the tune itself is an important factor”.

    “That features songwriting/content material and the supply of the artiste on the monitor. All the pieces else comes after, which is advertising. As a result of you’ll be able to have essentially the most excellent tune, however with out correct advertising it may possibly solely go up to now,” he mentioned. The opposite nominees for this 12 months have been Take It Straightforward – Collie Buddz; and Evolution – The Wailers. Final 12 months, Marley’s son, Julian, and his collaborator, Alex Antaeus, received the Reggae Grammy for Colours of Royal.

    Devin Di Dakta highlighted a recurrent aspect within the success of dancehall legends like Shaggy, Beenie Man, and Sean Paul, in addition to the worldwide supremacy of the Marley legacy.

    “They’re all correctly marketed and promoted, they usually had songs; these made them stand out from the remaining,” he said. Devin Di Dakta mentioned he’s proud and clear about his accomplishment of turning into one of many youngest dancehall artistes to obtain a Grammy nomination.

    “To be nominated, it is a ‘who is aware of who’ recreation. It is not a recognition contest. It is not a music gross sales contest. It is not a fan-favourite award. We have to strive our greatest to satisfy and construct relationships with individuals who know folks. Hyperlinks run this!” he mentioned, whereas advising Jamaican musicians to pay attention not solely on their music.

    When requested in regards to the potential advantages of reggae and dancehall having separate classes, he mentioned the issue is “the way in which dancehall is being produced and marketed”. He additional said that not many artistes are spending the time to provide albums, and that extra good songs are wanted within the mainstream house.

    “As soon as we begin having sufficient good songs within the mainstream house, we’ll have greater than only a Grammy class. However with out sufficient good music, it is not sensible even fascinated about us,” he mentioned. For his followers, Devin Di Dakta mentioned he’s coming huge for 2025.

    “I’m engaged on my first full-length challenge. That is one thing to look out for. However whether or not you look out for it or not, you will see the information once I begin releasing tracks from it,” he asserted.

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