Panellists (from left) DJ Maz Glazer, podcaster Jhaedee “Jaii Frais” Richards, recording artiste and influencer Lavbbe, Byron Aris, and Rhys Campbell of the Move Basis (Photograph: Karl Mclarty)
As the chance to earn on social media surges, specialists are encouraging content material creators to take a leap of religion in expressing their abilities and pursuits throughout the totally different platforms.
This was a subject of dialogue on the second day of Island Music Convention (IMC) 2025 on the Courtleigh Auditorium in New Kingston throughout a panel dialogue that includes DJ Maz Glazer, podcaster Jhaedee “Jaii Frais” Richards, recording artiste and influencer Lavbbe, cybersecurity threat guide and creator Byron Aris, and Rhys Campbell of the Move Basis.
The panel, dubbed ‘New Media/New Lifeline’ was moderated by Max Glazer.
“If an thought involves you and also you don’t act on it, another person goes to take that concept, as a result of concepts journey to everybody. Even when it’s foolish for a second, creativity is limitless [and] creation doesn’t have a restrict, to be truthful — particularly now with social media… Be unapologetically your self,” Lavbbe mentioned.
The singer, who moved to the UK from Romania at 15 years previous, is widespread on-line for her dance movies and different eye-catching content material. She collaborated with Shaggy, chairman of IMC, on the monitor Transfer.
In the meantime, Jaii Frais, who hosts the Poisonous Speak and Let’s Be Trustworthy podcasts, highlighted the significance of placing out authentic content material primarily based on every individual’s pursuits.
“Do no matter you’re feeling folks would really like. Everyone has so many various facets to their lives that you just wouldn’t even find out about. Like me, I like landscaping; on a regular basis I take into consideration grass and all I do is keep in my backyard and take a look at [to] get my grass tremendous inexperienced. So, simply put out issues [that] you assume folks would possibly like,” he mentioned on Thursday.
The dialogue panel additionally thought of the incomes potential of assorted varieties of content material.
Content material creators domestically and internationally can earn in numerous methods, comparable to sponsored content material, subscription providers, consulting or teaching, talking or internet hosting engagements, and extra.
Jaii Frais additionally inspired creatives to maximise on the platforms and the incomes energy, but in addition to spend money on sustainable ventures.
“Get merchandise,” he charged, “Should you’re making content material that talks about your life and determine to take a break for one month, you won’t earn. Nonetheless, should you had a product that’s bringing you residual earnings, you’ll be able to truly take a break [when you need to] as a result of it may be overwhelming,” he mentioned.
The convention resumes immediately and can characteristic British singer songwriter Emeli Sandè, dancehall artiste Jahshii, recording artiste Zac Jone$, Gussie Clarke of Anchor Recording, Ashley Thomas and Shawn Thwaites of the Recording Academy, and lots of extra.
