Double Seven model supervisor Bobbette Bolton.
The Dancehall Week Enterprise Of Leisure Expo, held on Wednesday on the Ranny Williams Leisure Centre in St Andrew, highlighted the significance of dancehall tradition and its progress through the years whereas searching for to foster company help for the trade’s continued growth.
The expo, which preceded a Magic Malt dance workshop hosted by Shady Squad, noticed representatives of sponsors beaming with satisfaction at being a part of such an impactful occasion for dancehall. Amongst them was Magnum Model Supervisor Brandon Wallace who famous that his workforce was thrilled to be part of the motion from its 2024 inception.
“We’ve been doing this for a second 12 months, as a sponsor, and we actually look ahead to persevering with the help of Dancehall Week sooner or later. We wish to know the way we are able to make Dancehall Week appreciated extra by Jamaicans— that’s the aim. I feel that can actually assist folks to have a special perspective on dancehall, extra than simply the events and the music however the different points resembling creativity, trend, meals and all the opposite artwork varieties,” Wallace stated on the expo.
Additionally in attendance on the official Dancehall Week Village had been Double Seven Model Supervisor Bobette Bolton; CEO of Clearsound Manufacturing Providers Kelvin Osbourne; in addition to Mishika Silvera, Vacation spot Supervisor for Kingston on the Tourism Product Growth Firm. Representatives from Sagicor, Kingston Inventive, Headline Leisure, the Enterprise Growth & Consulting Institute on the College of the Commonwealth Caribbean, Jamaica Affiliation of Composers Authors and Publishers Ltd, and Jamaica Mental and Property Workplace (JIPO) additionally participated within the day’s actions.
Audley Simmonds, a director of Dancehall Week 2025, lauded the efforts of this 12 months’s companions, whereas noting that additional help is welcomed because the organisers goal to domesticate the popularity of dancehall on a world scale.
“We wish to underscore the significance of everybody right here. Regardless of all that’s occurring within the house, we attempt to push the optimistic aspect of dancehall. Whereas we’re doing this, there are numerous different nuts and bolts that should be adjusted, so, by these partnerships we want the continued help. There are a selection of issues that go into placing on a superb occasion the suitable method, and with this being our second staging of Dancehall Week, we’re nonetheless studying how we are able to make every expertise higher than the final. We’re inspired by the help that we’ve seen up to now, and wish to implore these manufacturers, and others to play their half within the music trade on an entire as we search to keep up our tradition,” he stated.
Friday will see Dancehall Vogue Frenzy with Growth Growth and Stone Love hosted by D’Angel. Foska Oats will likely be internet hosting the Health Boot-camp on Saturday between 6am-9am, whereas Sunday will see the Double Seven Dancehall Week Road Parade at 5pm adopted by Magnum Carousing, the official after get together with performances from Pamputtae, Jah Vinci, Jamal and Tommy Lee Sparta, beginning at 7pm.
-Kediesha Perry
