FRONTIER Enterprise Advisory, a monetary and enterprise advisory agency based mostly in Jamaica, is striving to redefine the financial panorama of the Caribbean. Based by Managing Director Priesnell Warren, the corporate focuses on empowering micro, small, and medium enterprises (MSMEs), which Warren describes because the “engine of progress” for Jamaica. The agency goals to handle crucial gaps out there whereas balancing monetary success with moral values and societal influence.
“We aren’t simply right here to make noise; we’re right here to make constructive influence,” Warren mentioned, reflecting the corporate’s mission.
The idea for Frontier Enterprise Advisory started throughout Warren’s college years and advanced over time earlier than its formal registration in late 2022. Initially named PW Capital, after Warren’s initials, the corporate was renamed Frontier to symbolise a shift in mindset — mirroring the financial transformation Warren believes Jamaica wants.
“On the finish of 1 frontier is the beginning of one other,” Warren defined. “The title represents a paradigm shift that Jamaica requires to unlock its potential.”
Warren’s skilled expertise at Jamaica Deposit Insurance coverage Company (JDIC) performed a major position in shaping his imaginative and prescient for Frontier. At JDIC he gained insights into monetary inclusion and financial resilience whereas engaged on coverage and financial analysis. These experiences highlighted market gaps and impressed him to create a agency that might bridge them.
“I realised there was a niche out there,” Warren mentioned. “Loads of entrepreneurs weren’t registered or formally structured. That’s why I made a decision to register Frontier formally on the finish of 2022.”
Since then, Frontier has constructed a various pipeline of initiatives throughout sectors comparable to hospitality, automotive, development, and logistics. One in all its flagship offers entails a global lodge model planning to ascertain a property in Colombia, valued between US$40 million and US$60 million.
“We went on enterprise missions there,” Warren mentioned. “I did a variety of pre-planning for the journey, which helped us land the preliminary dialog with the lodge model. Issues are wanting up.”
The agency can also be pursuing alternatives in Guyana, a rustic experiencing speedy infrastructure growth with investments in highways, bridges, and cross-border connectivity with Suriname and Brazil. Frontier is concerned in offers associated to heavy-duty gear, trucking logistics, and automobile dealerships, on this rising market.
“The form of growth happening in Guyana is outstanding,” Warren famous. “When you consider infrastructure growth and connectivity, it presents vital alternatives.”
Nearer to house, Frontier stays dedicated to Jamaica’s progress. The corporate is engaged on offers involving aggregates for development, trucking logistics, and housing developments to assist the nation’s ongoing development growth.
Warren has bold targets for Frontier, likening its aspirations to these of BlackRock — a worldwide funding administration agency with US$11.5 trillion beneath administration as of 2024. Whereas BlackRock operates on a worldwide scale, Frontier goals to develop into an analogous pressure inside rising markets, significantly within the Caribbean area.
“We wish to be the BlackRock of rising markets,” Warren mentioned confidently. “We have a look at the place Wall Avenue personal buyers are going — Africa, Latin America, Eurasia — and we see alternatives effervescent up proper right here at our doorsteps.”
Warren emphasised that Jamaica’s strategic location close to main commerce routes just like the Panama Canal positions it as an excellent hub for regional financial exercise. He additionally identified parallels between developments in nations comparable to Zambia and Zimbabwe — the place cellular cash options like M-Pesa have remodeled economies — and alternatives inside Jamaica and neighbouring areas.
“Jamaica is completely positioned — proper above the Panama Canal and beneath New York and Miami,” he mentioned. “It’s time for us to leverage these alternatives.”
Frontier operates with a core workforce of seven professionals who mix youth with expertise throughout disciplines comparable to analysis evaluation, monetary evaluation, personal fairness, model technique, ICT, human assets, and finance. This construction fosters collaboration whereas guaranteeing entrepreneurial experience drives operations ahead.
“Frontier isn’t just an organization; it’s a motion,” Warren mentioned. “We don’t make use of folks — they make use of themselves. We’re all entrepreneurs coming collectively as a various workforce.”
The agency additionally invests closely in expertise to keep up its aggressive edge. One upcoming initiative is Frontier AI, a proprietary device designed to reinforce operational effectivity and decision-making processes internally earlier than being marketed globally.
“We’ve invested in innovative applied sciences,” Warren defined. “We’ll be testing our personal merchandise in-house earlier than advertising them internationally.”
Constructing Frontier has not been with out challenges. Warren described the journey as one marked by “blood, sweat, and tears” however underscored his workforce’s resilience and dedication to their imaginative and prescient.
“The race just isn’t for the swift however those that endure,” he mentioned. “We’re true believers — that units us aside.”
Regardless of working with restricted assets initially, Frontier has steadily gained traction by staying targeted on its mission of balancing monetary success with moral values.
“I’m not simply on this to earn money,” Warren emphasised. “I wish to earn money but in addition have moral values and make an influence on the similar time.”
Warren rejects conventional notions of competitors inside Jamaica’s comparatively small economic system — valued at roughly US$20 billion — and as an alternative advocates for collaboration.
“Jamaica must develop from US$20 billion to US$100 billion or extra,” he mentioned. “We alone can’t do it; we’re on the lookout for collaborators somewhat than opponents.”
This collaborative mindset extends past Jamaica as Frontier seeks partnerships throughout rising markets whereas sustaining its dedication to native growth.
Frontier Enterprise Advisory exemplifies an organization pushed by imaginative and prescient somewhat than conference. Its dedication to empowering MSMEs, fostering collaboration over competitors, and leveraging technological innovation positions it as an rising chief inside Jamaica’s financial panorama.
By embracing alternatives in high-growth areas like Guyana whereas drawing inspiration from world developments noticed throughout Warren’s tenure at JDIC, Frontier goals to develop into an influential participant akin to BlackRock — however tailor-made for rising markets throughout the Caribbean.
“Once we stroll into rooms,” Warren mentioned confidently, “folks marvel who we’re as a result of it’s clear we’re severe about what we do.”
