[ad_1]
Rising reggae-soul artiste Ras-I continues to make cultural waves with the collection of his uplifting observe
Someplace Great because the official soundtrack for the Jamaica Vacationer Board’s (JTB) 2025 Easter marketing campaign.
Crafted as a heartfelt ode to Jamaica, Someplace Great delivers a wealthy mix of soul, reggae, and nationwide delight, making it the right sonic match for JTB’s marketing campaign, which showcases the island’s pure magnificence, heat, and authenticity. The marketing campaign will run throughout worldwide markets, together with the US, Canada, and the UK, with help from tourism companions and model collaborators.
“It’s a strong feeling to see my music utilized in service of selling Jamaica,” says Ras-I. “As artistes, once we create songs that carry a optimistic message and uplift our tradition, it’s vital that each the private and non-private sectors help these efforts. That help fuels the inventive group and conjures up extra works rooted in delight and objective.”
“I’m proud that my workforce was capable of deliver that imaginative and prescient to life,” he continued.
“This partnership represents what’s attainable when intentional creativity meets strategic collaboration,” says Apryl McIntosh, Ras-I’s supervisor and founding father of Area of interest Leisure Group Ltd. “The collection of Someplace Great highlights the worth of genuine, culturally rooted music in nationwide branding efforts.”
Because the visuals roll out throughout tv, digital, and social platforms, Someplace Great continues its journey; not simply as a track, however as a soundtrack to the island’s delight, ardour, and promise.
Ras-I is a multi-instrumentalist recognized for his genre-bending sound that fuses reggae, soul, and jazz influences. His debut mission, Tsojourna, acquired important approval for its depth and originality. A proud voice of the brand new Jamaican wave, Ras-I is dedicated to creating music that uplifts, empowers, and preserves the island’s cultural legacy.
[ad_2]
Source link
