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Samsung not too long ago launched its Galaxy S25 sequence, that includes intuitive AI.
SAMSUNG Electronics goals to spice up smartphone gross sales in Jamaica by 20 per cent in 2025 by way of its new Galaxy S25 sequence, leveraging synthetic intelligence (AI) integration and security measures to consolidate its 65 per cent market share within the nation, in response to Jon Criscione, gross sales director for Samsung Miami.
The technique emerges amid a 6.4 per cent year-on-year development in international smartphone shipments to 1.24 billion items in 2024, although Samsung’s quarterly shipments fell 2.7 per cent to 51.7 million within the October to December quarter.
Criscione emphasised Samsung’s regional dominance, stating: “Jamaica is one in all our favorite markets as a result of we’ve got a really loyal consumer base there. We’re about 65 per cent market share [for smartphones] in Jamaica. Our expectation is that we’re going to proceed to drive the precise kind of system and performance.”
The Caribbean roll-out precedes broader Latin American distribution.
“Proper now it’s totally accessible. We did launch formally first in our US markets… however from a Miami standpoint, that for us is Puerto Rico and the Caribbean. So these have been two of the primary markets which have launched Galaxy AI, our Samsung 25 innovation. The remainder of LATAM might be opened up as of this Friday, however we did have that early launch by way of our US and Caribbean areas,” Criscione informed the Jamaica Observer in an interview Wednesday. From his Miami base, Criscione covers the Caribbean and components of Latin America.
Samsung’s AI pivot responds to cooling foldable demand, with Worldwide Knowledge Company (IDC) — a analysis agency — noting “decreased curiosity regardless of intensified promotions”.
Its newest Galaxy S25 sequence incorporates cutting-edge AI expertise, high-performance {hardware}, and strategic market positioning. The brand new sequence builds on Samsung’s historical past of innovation, introducing options similar to multimodal AI brokers, a customized Snapdragon 8 Elite chipset, and superior digital camera programs.
The units goal to cater to each professionals and content material creators, with options like real-time AI upscaling, cross-app ecosystem integration, and 7 years of OS upgrades. In markets like Jamaica, the place Samsung holds a major share of the smartphone market, the S25 sequence is anticipated to be a key participant.
The S25’s Audio Eraser — silencing background noise in movies — targets content material creators, a key Caribbean demographic.
“The intention with AI is to ship productiveness and creativity that expertise traditionally couldn’t obtain,” Criscione stated, highlighting personalised, natural-language interactions as pivotal. The Galaxy S25’s AI aggregates consumer knowledge throughout purposes, analyzing search patterns, language preferences, and cross-functional behaviours to tailor responses.
For instance, Criscione described utilizing Galaxy AI to coordinate dinner reservations.
“So with the Galaxy expertise, I can merely open up my Galaxy supply. I can speak to our Gemini AI total interface, say, ‘hey, right here’s what I’m on the lookout for. That is the kind of meal we’re on the lookout for. Listed below are among the meals constraints we’ve got. Right here’s the kind of neighbourhood we’re on the lookout for. Are you able to assist me create a reservation? Are you able to assist me make a notation and notification in my calendar? And may you assist me ship a message to the folks which are going to be invited in order that they’ve the identical stage of data?’ And what that can do then is then take all of these completely different purposes and areas that can assist to drive that assist, and off of 1 activation, breeds an total stage of response.”
The newest smartphone expertise is revolutionizing the way in which we seize and edit media,” stated Criscione, highlighting the revolutionary options of the brand new system.
“But it surely takes steps additional by way of the most recent expertise. So take into consideration that by way of the lens of leveraging pictures and movies. One of many latest expertise items is our audio eraser. So if you happen to’re in a really noisy and crowded space, and also you need to have the ability to parse out the general quantity and audio out of your movies that you just need to be heard loud and clear versus the excellent items which are, you realize, name it a distraction, you are able to do that in very efficient methods. This, in fact, provides loads of new alternatives to customers by way of leveraging this expertise in loads of completely different mass media methods, which we all know is extremely pertinent to right this moment’s shopper.”
A essential element is Samsung’s Knox safety, which Criscione known as “finest in school” for safeguarding consumer knowledge throughout AI processing. The system permits customers to decide on between cloud and on-device knowledge storage, addressing privateness issues prevalent in markets like Jamaica.
“Our Knox expertise, we really feel, is all the time finest in school by way of safety and consumer safety. That signifies that we be sure that we really feel that our customers are very assured that their data is being protected against any outdoors threats that might be curious about tapping into that total data. Moreover, we need to be sure that we give the consumer the selection as to what’s saved within the cloud versus what’s saved on the system.”
Whereas Samsung dominates Jamaica and Trinidad & Tobago, Criscione acknowledged infrastructure hurdles. When requested about Caribbean carriers’ sluggish 5G adoption, he countered: “Our units assist 3G to 5G, guaranteeing performance throughout present networks.” This flexibility lets Samsung sidestep infrastructure delays whereas making ready for future upgrades. In Guyana — a “fast-paced, rising market” — Samsung prioritizes collaborations with native carriers to optimise 4G/LTE efficiency for AI options like real-time translation and Circle to Search, an innovation launched final 12 months with its S24 fashions.
Criscione additionally confirmed plans to democratise AI entry: “Galaxy AI will roll out to our A sequence, broadening its attain past flagship customers,” he informed
BusinessWeek. This aligns with Samsung’s 2025 objective to extend premium-device gross sales by 20 per cent in Jamaica, constructing on 2024’s 20 per cent development in flagship adoption.
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