The one-of-a-kind liquid pimento product manufactured by Sim’s Seasonings is claimed to be the proper different to using the normal pimento seeds in dishes.
Marketed as a game-changer in meals preparation, start-up producer Sim’s Seasonings is seeking to take its considered one of a form liquid pimento product worldwide following a full roll-out within the native market.
“Our product is one-of-a-kind within the sense that it’s not a sauce, condiment or marinade, it’s sheer pimento which can be utilized as the proper different to conventional pimento seeds that continues to be a nuisance for some within the eating expertise. The product’s versatility opens the door to so many new prospects within the kitchen —permitting customers to include pimento in plenty of recipes that decision for different spices, corresponding to porridge and Jamaican chocolate tea. It additionally elevates the flavour of different cherished Jamaican dishes corresponding to curry goat, jerk rooster/pork, rice and peas, stewed peas and a lot extra, “CEO of Sims Seasoning Shanya Francis stated, whereas sharing particulars of the product with the Jamaica Observer not too long ago.
The small enterprise which first began out as a check of creativity by her father later morphed right into a full-time registered entity after Francis realised the product’s potential in addition to its area of interest market traits, and severely determined to pilot its improvement.
“The enterprise began out as considered one of my dad’s residence initiatives. As a grasp innovator who’s all the time feeding his creativity, he created this liquid pimento and requested me to strive it, after which, I took the prospect severely and commenced formalising the enterprise and its operations by registering with the Corporations Workplace of Jamaica and the Bureau of Requirements Jamaica,” she stated.
The Kitson City, St Catherine-based family-owned-and-operated manufacturing enterprise is now managed by a small group of three made up of Francis, who leads operations alongside along with her dad, the ‘Sim’ in Sim’s, who sources uncooked supplies, and her mother, who assists with advertising and marketing and gross sales.
After some two years of operation, the product, following its latest debut to market, is now stocked by the favored Loshusan grocery store in Barbican and Fesco Grocery store in Braeton, Portmore, with plans underway to offset a a lot bigger roll-out.
Upbeat in regards to the firm’s regular progress momentum, the CEO stated that steps are additionally being taken to widen the corporate’s distribution community and to broaden its present manufacturing amenities.
“Throughout the subsequent three to 5 years we plan to execute on this goal beginning with the rental of a a lot bigger manufacturing and warehousing house,” Francis famous.
“As a newly launched product, I’m very inspired by the regular progress we’ve been seeing and because the CEO I’m even happier that the enterprise continues to show a revenue, a number of which is being pushed by our participation in plenty of commerce present and exhibitions and our not too long ago added retail gross sales,” Francis stated.
The corporate’s administration, already basking in constructive opinions from a protracted record of shoppers who proceed to assist the product’s progress, stated efforts are being made to additional unlock new markets as they push to share the goodness of this considered one of a form product with a bigger buyer base — promising the extreme flavour of uncooked, pure, natural and genuine Jamaican seasoning in each meal.
“One other a part of our short-term aim is to have the ability to export the product to our diaspora members within the US and Canada,” she stated.
Backed by a first-place win on the 2024 Vincent HoSang UWI enterprise competitors, Francis who can be a component time pupil on the regional establishment, believes the corporate having been a standout participant that was awarded for its ingenuity and correct file maintaining, is destined for far more greatness.
“Apart from our abroad progress ambitions, within the coming months, we additionally need to develop our market share regionally as we roll out the product throughout the island. This, whereas we proceed to work in the direction of constructing out the product line to function new spice and seasoning merchandise which might be equally as progressive because the liquid pimento,” she stated.
CEO of Sim’s Seasonings Shanya Francis showcasing a bottle of liquid pimento manufactured by her firm.
A proud Francis poses with the liquid pimento product throughout its first day on the cabinets at Loshusan Grocery store.
Francis (left) shares in a photograph with Kim Mair, CEO of JMMB Joan Duncan Basis and a long-standing associate of the UWI enterprise competitors by which her firm was a participant.
Francis and a cheerful buyer showcase the product following a purchase order on the UWI Vincent Hosang Enterprise Competitors.
Francis shares lens time with Simone Hosang, benefactor of final 12 months’s staging of the UWI Vincent Hosang Enterprise Competitors, at which her firm copped plenty of first-place awards.
