Strictly Mas makes début Easter weekend

Two leisure powerhouses, the retro get together collection Strictly 2K and Xodus Carnival, have joined forces to stage the first-ever Strictly Mas scheduled for April 19 over the Easter weekend.

Dubbed the last word Jamaica Carnival kick-off, the drink-inclusive fete expertise guarantees to ship throwback soca music from a few of the largest DJs domestically and regionally.

Ibrahim Konteh, director of communications for Strictly 2K, defined how the collaboration between each entities took place.

“We now have partnered with Xodus Carnival earlier than as a marketer of certainly one of their costumes in 2023. So when the thought got here to increase our model into the soca area, it was a no brainer. Us being the largest throwback music pageant within the Caribbean and Xodus the largest band, it was a becoming partnership,” mentioned Konteh.

Strictly 2K targets a largely school and college demographic with its serving of throwback music. Its transfer into soca is a brand new one for the model.

“We’re increasing our model 433 Leisure. This is step one with the rising and increasing soca market. Look out for extra occasions with the long-term plan of recent partnerships,” mentioned Konteh, who added that the transfer wouldn’t impression its core demographic.

“They’re enthusiastic about this greater than something. For years they’ve been asking for brand spanking new enjoyable and thrilling ideas. We’ve examined this amongst our fan base, and so they adore it,” Konteh disclosed.

In response to Konteh, the preliminary partnership is for 3 years.

“The partnership is for 3 years with plans to develop it and increase. We each share a typical objective of constructing soca, Carnival and Easter Weekend in Ocho Rios develop. We’re dedicated to the event of the leisure product and Model Jamaica,” Konteh shared.