Worthy Park Rums unveils ‘Play Ah Worthy Mas’ for Carnival 2025

Worthy Park Property is about to show up the warmth this Carnival season with the launch of its ‘Play Ah Worthy Mas’ marketing campaign.

Designed to embody the electrifying power and unbridled revelry of Carnival, the marketing campaign will deliver Worthy Park Rums to the guts of the festivities, providing revellers the proper blends to enhance the season’s most vibrant moments.

By way of partnerships with a few of Jamaica’s most anticipated Carnival occasions and experiences, amongst them Soca Remedy, Afro Soca Jam, Bacchanal J’Ouvert, Carnival Glam Hub, and Huge Wall, Worthy Park Rums can be on the centre of the motion, making certain that each fete and lyme is infused with the sleek and versatile flavours of its choices: Worthy Park Overproof, Worthy Park Choose, and Worthy Park 109.

“The Carnival expertise is about inclusivity, power, and unforgettable moments, and Worthy Park Rums embodies all of that,” mentioned Tamika West, advertising and marketing supervisor at Worthy Park Property.

“Whether or not it’s the daring depth of our Overproof, the refined smoothness of Choose, or the wealthy depth of 109, now we have a rum for each vibe and each reveller. Carnival is about bringing individuals collectively and we’re excited to mix seamlessly into the spirit of the season,” she added.

‘Play Ah Worthy Mas’ is greater than only a celebration of Jamaican rum, it’s a toast to Caribbean tradition, the rhythm of soca, and the enjoyment of togetherness. With mixologists creating Worthy Park cocktails and particular activations inside grocery retail and leisure areas, Carnival-goers can count on an immersive expertise that retains the festivities flowing from day to nighttime.